Hi!

I'm Srinidhi, and this is me showcasing all the various projects I have taken time for throughout my career.

With an undergrad in BBA specializing in Marketing from Christ University, Bengaluru (2018) and an MSc in Business Analytics from DePaul University, Chicago (2021), my career has sent me on a journey of storytelling, of which this is an extension.

As a Business Data Analyst, I have worked across the branding/marketing industry, financial services and consulting. With experience close to 6 years, I have spent time working with clients to understand their needs and give them the analysis or reporting they want by working with data, both small and big. I have worked on collecting data firsthand from interviews and surveys I have conducted, and also have worked on huge datasets with millions of rows on the cloud, working with SQL, Tableau/Power BI, Cloud services etc, to provide strategic insights with compelling stories.

Extending my storytelling ability into the creative world to stimulate my mind has been a big part of my upbringing. I have worked as a guitarist and a bassist throughout my career as my 5-9. I have played as a member of multiple bands throughout my schooling and work. I have simultaneously picked up production and mixing in music by working on freelance projects to produce for artists, and to create jingles. I have put out multiple singles and an album as Super Mellow Cats, a band that I was a part of where I composed, recorded, mixed and mastered the music, and as Yama Yama I have produced music for various projects. I continue to work as a session guitarist/bassist for multiple artists.

Since getting elected as the Secretary for my schools Interact Rotary Club, I have constantly been involved in hosting events, fundraisers, fests in university etc. I have hosted over 50 events, most influential of which is my involvement as a core organizer with Chicago Mehfil, a moving space for creators and lovers of South Asian music and performing arts. I have liaised with artists, venues, worked on marketing material, merch, collected photographs, footage, recordings, and thoroughly archived them, and working as a social media manager as well. Since moving back to India in 2026, I have also worked on a few corporate events, hosting networking events, discussions, hiring events, hackathons etc.

Another creative endeavor i work on is to make physical collages that get digitally treated. I have worked on album arts, personal art projects, collaborative works etc.